In the beginning of this week, Samsung Electronics Co had declared that it would bring in the market the third generation of its Galaxy S that would be unveiled in London on 3rd May. This clearly indicates the company’s strategy to bank on the strong marketing campaign in the midst of the summer Olympics in UK. The Korean mobile phone maker became the No.1 Smartphone maker worldwide last year, primarily because of the Galaxy Series and because of the launch of the Galaxy S II last April.
With sales of over 40 million Smartphones of Galaxy Series since its inception in June 2010, the firm dominates this segment along with Apple. Its existing sponsorship deal with the IOC ends in 2016 where it apparently had a bump in sales on the double after the 2008 Beijing Olympics in China.
On the tablet front, Samsung is upgrading its series of iPad-sized Galaxy tabs to include a feature, which will allow it to be used like a universal remote control for any entertainment system.
The 7-inch variant will come for $250 and will be available from 22nd April, while the 10-inch version will be costing $400 and will be available from 13th May.